Prior to joining AboutFace, Denise cofounded the companies LimeLife, Inc., a publisher of mobile media for women, and Stunt Puppy Entertainment, an independent developer of CD ROM games focused on the children’s market. As vice president of LimeLife, she worked with leading brands such as Time-Warner, NBC Universal, Bravo TV New Media, and Rachael Ray, for launches across all major North American carriers.
With Stunt Puppy Entertainment, she served as COO as the company developed four Number 1 ranking titles, including “Barbie Nail Designer” and “Barbie Gotta Groove” for Mattel, as well as the inaugural “Dora the Explorer” CD ROM adventures, and oversaw all production, financials and acquisition of new business development, focusing on licensor driven content for such entities as Disney/Buena Vista Games, Atari/Infogrames and Leapfrog Toys.
Also a speaker, Denise brings her years of experience, working with leading brands, to conferences and seminars worldwide, with a focus on content development and marketing
7 Questions on Social Media With Denise Roberts McKee
1. How did you get your start in the industry?
I have been in the digital communications industry for over fifteen years. My career began in the animation field, developing animation for the scoreboard and video game sectors, working with over 50 professional sports teams and interactive animation production for Disney, Mattel and Nickelodeon. From there, I moved into content strategy, development and publishing for the gaming and mobile industries, working with major brands and licenses, for companies such as Disney/Buena Vista Games, Atari/Infogram and Leapfrog Toys.
2. What is the biggest challenge facing your industry?
Clutter. As content development and distribution continues to evolve, with new formats and channels emerging, strategies and budget lag behind. Brands have to navigate through their own clutter to identify the stories that make the most sense for sharing, and then they have to make a path through the clutter of 24/7 content being pushed toward their target audience and figure out how to be seen, heard, shared, and remembered. The challenge is: How best to develop successful, engaging content for multiple channels in a timely, efficient and cost-effective manner?
3. What is the method to your blogging success? What inspires your blogs?
Our posts focus on practical advice, culled from our own personal experiences and lessons learned while dealing with content strategy and development. We also offer insights into the documentary film world, including industry news and developments.
4. What do you think is the future of social media?
Social media has existed throughout history, whether in the form of the town crier or the town gossip. Sharing is a part of who we are, so it’s future is definite. It will exist. The question to consider is: How will social media exist in the future? Without time travel, it’s hard to tell.
5. What advice would you give to someone who is just starting out?
Be willing to “work your way” up the industry ladder. Don’t expect to walk directly into a major position of prominence. Find ways to increase opportunities to hone your skills by donating your time and social media expertise to non-profits in your area who are sorely in need of marketing assistance. It’s a win-win as you’ll get hands-on experience while helping a worthwhile organization meet their mission within the community.
6. Where can we find you on the web/on Twitter/Facebook/etc.?
7. What do you think is the most important takeaway from your session?
Take time to address the basics before you begin creating any content. It sounds like a given, but you’d be surprised by how many skip this piece. I guarantee you that taking the time upfront will save you time/resources/budget down the road.
This post originally appeared on Business 2 Community.