Why Video Is Bigger Than Search – TrendWatch from iMediaConnection

Stats & Measurement

I was surprised to read the statistics in this iMediaConnection article.  Should I have been?  Apparently not.  Video is apparently MUCH bigger than Search.  Check out this excerpt and then go read the rest at iMediaConnection.


Quick, which do Americans do more each day: watch YouTube videos or conduct Google searches? Hint: According to Google and comScore data, Americans do one of these activities four times more than the other.

According to comScore, Americans conduct about 12.5 billion Google searches each month. According to YouTube data, Americans watch about 40 billion videos per month. By that math, we’re watching four times as many videos as we are doing web searches.

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