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rssStorytelling Based Marketing: Coke + Fruition Interactive
Content MarketingBy John Lyons Murphy on 30th January 2012
Check out this article from the good folks at Fruition Interactive about Coca Cola’s plan to vastly increase their storytelling-based marketing over the next eight years, moving from ads to stories. They even use the term “Dynamic Storytelling”, which you can also find on AboutFace’s home page, where it’s been for a few years now, just waiting for the world to catch on.
Tagged with: Coca Cola • Coke • Content Marketing • Dynamic Storytelling • Fruition Interactive • Storytelling • Storytelling Based Marketing
Thanks much for the shout-out.
- kent
Hey John,
It’s Mitch, VP of Fruition Interactive (and the author of the article
). I, for one, obviously share your philosophy of where the future of marketing is headed.
The team at AboutFaceMedia has done some great work. Would love to chat more about how “we” might collaborate on future projects. Specifically, with AboutFaceMedia Financial.
You can reach me at mitch at fruitioninteractive dot com
Cheers.
Mitch