By John Lyons Murphy on 4th March 2015
Coffee giant Starbucks is getting into the non-fiction storytelling game, launching a new venture within the company to make documentary-style content for TV (and possibly for feature length films). From Fast Company:
The upstart’s focus will be on “social impact content,” which squares nicely with Starbucks’s efforts to keep up a socially conscious brand. But why would a company dedicated to slinging hot, caffeinated beverages suddenly shift to delivering media content?
Not much is known about the new venture, but Chandrasekaran has made it clear that the upstart will create works of nonfiction storytelling, not longform marketing copy to sell cups of coffee.
Lots more on the new effort at Fast Company.