By John Lyons Murphy on 14th June 2012
Denny’s, one of the United States’ largest full service restaurant chains with about 1,500 locations, is in the content marketing game.
Soft-sell and entertaining, Always Open doesn’t push Denny’s on the audience and the show’s participants don’t talk about how great the food is. Instead, the content is left alone and the end of the show has a tag card with the Denny’s brand logo. That’s it.
It’s a nice way to promote Denny’s and the classic, relaxed vibe of eating in an American diner with a friend.