By John Lyons Murphy on 7th June 2012
It’s all about story and storytelling.
Dan wrote “The Non-Profit Narrative: How Telling Stories Can Save The World”, a book that shows NPOs how to raise money by telling their story.
And in this interview, Dan cites examples of good storytelling from Charles Dickens to John Carpenter’s Halloween horror series, which tells me two things:
1. I can understand these references; and
2. Dan is obsessed with story and we can all learn a thing or two from him.
Here’s the book description on Amazon:
The Non-Profit Narrative is designed to help non-profits apply storytelling principles to their day-to-day operations and communications for maximum impact. Applying the idea that all organizations have great stories to tell, Dan Portnoy encourages non-profits to interpret fundraising and engagement through the perspective of storytelling. This proven process has helped non-profits raise millions of dollars, attract donors and make a profound impact for their cause.
And here’s a little video of Dan speaking briefly about his book.